READERSIGHT

Branding - "Turning readers into customers"

Readersight is a SaaS Irish startup that empowers online media and publishers to learn from their audience and subsequently implement solutions. By personalizing the user’s experience, their tools improve the acquisition and retention for publishers around the world.

Formerly named as Social Honey, to disassociate ourselves from social media references and compete with other tech enterprise products we decided to rebrand as Readersight. To make sure our new identity was launched during the publishers' events season, on a team of two (one marketer and one designer) we delivered the project in only 32 days.

We delivered: brand concept, tone of voice, logo, website, communications pack, brochures, sales deck, case study, merchandising, business cards, product reskin & event booth.