VODAFONE BUSINESS

Project Management - Social Selling

Vodafone Business Digital Sales is the inside sales division of Vodafone Business. A fast-growing global team, driving the #FutureOfSales. We use cutting-edge technology and highly trained teams to leverage social selling and the best sales practices to unlock growth for the businesses we support. Vodafone Business Digital sales have two main hubs in Dublin and Valencia, and smaller teams in Hungary, Italy, South Africa and Singapore.

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Vodafone is always investing in digital tools to maintain our sales team's best-in-class reputation. I was assigned as the Program Manager for LinkedIn Sales Navigator, a tool that helps sales agents to target the right buyers, understand key insights, and engage with personalised outreach. As a PM of Sales Navigator, my main goal is to bring awareness about the tool and help sales teams to create better conversations and close deals faster.

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The main challenges for this project were: the geographic separation of our teams, a shortage of specialised content & training, and a lack of understanding among sales reps of how the tool could add value to their day to day work. To overcome this, I partnered with LinkedIn's Customer Success team and Vodafone's L&D team.

Delivery:

• Two sessions of InStruct training (train-the-trainer format)

• Trained and managed 27 champions from our three main locations

• Four days webinars covering all regions

• Multiple communication campaigns to create awareness

• A dedicated website (knowledge centre) for on-demand training, videos and tips

• Games and incentives

• Reward program

• A dedicated community to foster peer to peer relationship

Achievements:

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• I received a world-class program recognition by LinkedIn

• The program was rolled out to all Vodafone Global Enterprise sales representatives (+1200 users).

• I became the Global Program Manager for all Vodafone Business

• The program best practices were presented to the Inside Sales teams in Oracle, AMEX, and Salesforce

• I was awarded as 2019 LinkedIn Community High-Flyer