Farfetch is an online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. Valued at one billion dollars, Farfetch has offices in 11 cities and employs over 2,000 staff.

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"Farfetch Fashion Road" was the first runway show delivered for the British e-commerce Farfetch in Sao Paulo. This experience aimed to bring our customers around the world with a 180º LED background. The show gathered the best of the Brazilian and European brands such as Alexander McQueen, Osklen and Givenchy.

My role was to coordinate the event organisation and PR activities. I worked closely with journalist, stylists, digital influencers & celebrities to promote the event. We produced two videos and eight dedicated newsletters. Our PR results were valued at €10M and we grew our VIP base by 20%.